Autor Tema: Baj baj AMD...  (Pročitano 3356 puta)

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Van mreže holodoc

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Baj baj AMD...
« poslato: 29.11.2011 14:18:37 »
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In a move than could very well be interpreted as exchanging one problem for another, Advanced Micro Devices has decided to stop focusing so much on the PC business and get its act closer together on the mobile front.

The Bulldozer disaster, as it is known in some circles, must have persuaded AMD's leadership that the PC side of their business wasn't flying very well and far anymore.

Though everyone was expecting much from 8-core processors, the performance was, in the end, well lower than some of AMD's own previous-generation chips.

Whether because of this or something else, it was reported that Advanced Micro Devices has chosen to distance itself from its competition with Intel.

That is to say, it will focus less on processors for PCs and pay more attention to the mobile market.

As such, it will probably start to customize its Fusion platform in such a way as to create tablet and smartphone chips.

"We're at an inflection point," said AMD spokesman Mike Silverman, according to a Mercury News report. "We will all need to let go of the old 'AMD versus Intel' mindset, because it won't be about that anymore."

If anything, 2011, with more than half a year of lacking an actual CEO, was a clear symptom that Advanced Micro Devices had to do something, and soon.

The company has a new leader now and, sure enough, the man took some fairly drastic measures, and that includes more than this latest change in direction, as well as a branded RAM project.

The workforce also suffered, especially the PR and marketing departments AMD axed large portions of each as part of its plan to cut total worldwide employee count by 10%).

The complicated thing about the focus on mobile is that ARM already has that well enough in hand, and NVIDIA just launched the Kal-El too. AMD may just be exchanging one headache for another with this.

Izvor: http://news.softpedia.com/news/AMD-Not-Competing-With-Intel-Anymore-Goes-Mobile-237103.shtml

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Van mreže Vaar

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Re: Baj baj AMD...
« Odgovor #1 poslato: 29.11.2011 16:02:45 »
Iskreno, meni ovo ne znaci puno. Imao sam i jedne i druge procesore. Sto u laptopovima, sto u desktop racunarima. I jedni i drugi su mi zavrsavali posao podjednako dobro i pouzdano.
Znam da i jedni i drugi imaju svoje fanove. Ovo pisem sa desktopa koji kaze da ga pokrece AMD Athlon II X4 3.00GHz

Van mreže Igor

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Re: Baj baj AMD...
« Odgovor #2 poslato: 29.11.2011 16:32:57 »
Samo me zanima kako ce se intel ponasati kada ostane bez glavnog konkurenta...
"Let us think the unthinkable, let us do the undoable, let us prepare to grapple with the ineffable itself, and see if we may not eff it after all." - Douglas Adams

Van mreže DieH@rd

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Re: Baj baj AMD...
« Odgovor #3 poslato: 29.11.2011 16:37:58 »
Ocekivao sam ovako nesto. Intel je prevelik i tesko ga je sustici u highpowered sekciji.

A sad, ili ce prestati da inoviraju, ili ce postati kao photoshop i ubacice toliko inovacija da niko ziv nece smeti ni da proba da im se suprostavi.  AMD ce sigurno nastaviti da stanca hq destkop varijante, ali u smanjenom tirazu... bilo bi loshe da totalno napuste taj segment, ne kupuje mi se intelov midrange cpu od 250e.

Van mreže bear

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Re: Baj baj AMD...
« Odgovor #4 poslato: 29.11.2011 17:10:19 »
Iskreno, AMD Intelu (u post-Athlon64 eri) nije bio konkurent. Intel ima 80% market share (90+ kod servera), a da bude jos gore, AMD-ovih 20% su bila sa 'donje' strane tj. segment sa minimalnim profitom. Intelu je NVidija (i generalno high-end ARM) daleko veci konkurent na duge staze. A sto se tice AMD-a i mobile segmenta, nisam bas siguran sta oni traze tamo, posto stu prodali mobile grafiku Qualcomm-u (=Adreno), jedino im moze biti motivacija da je Intel fail-ovao sa sub-PC Atom-om (ujedno IMO primarni razlog zasto je Nokija odustala od MeeGo-a), pa mogu da pokusaju da gurnu neku Fusion/Bobcat varijantu za tablete... Mozda izgleda da je konkurencija u X86 segment smrtonosna, ali u mobile segmentu je jos gore. Ce da vidimo.

Van mreže Ivan

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Re: Baj baj AMD...
« Odgovor #5 poslato: 29.11.2011 18:25:08 »
Ocekivao sam ovako nesto. Intel je prevelik i tesko ga je sustici u highpowered sekciji.

A sad, ili ce prestati da inoviraju, ili ce postati kao photoshop i ubacice toliko inovacija da niko ziv nece smeti ni da proba da im se suprostavi.  AMD ce sigurno nastaviti da stanca hq destkop varijante, ali u smanjenom tirazu... bilo bi loshe da totalno napuste taj segment, ne kupuje mi se intelov midrange cpu od 250e.

Za 160e mozes kupiti Quad Core i5 koji tuce sve sto AMD ima u tom cenovnom rangu. Jeste, AMD ima odlicne procesore za 100-ak eura, ali to je vec low segment.

With that said, uvek je lose kada ne postoji konkurencija. Po meni je ovo vrlo losa vest.

U ovo doba tranzicije tehnologija, svi su u losem polozaju - AMD, nVidia - pa cak i Intel ima velike izazove pred sobom.

Mene to pocinje da brine, kada cujem Apple-ovce kako najavljuju "post PC" eru. Da se razumemo, nisam emotivno vezan za PC kakav je danas, ali brine me sto su najuspesniji kompjuteri danas cist consumer devices. HP je na samrti, Apple polako svoju Mac liniju pretvara u sarene staklene masine za gledanje fotografija porodice na letovanju, a samo je pitanje vremena kada ce ih neki iPad potomak zameniti. Sve je sareno i veselo. Bojim se da ne dodje dan kada su profi alatke u rukama iskljucivo prebogatih, a mi ostali treba da radimo na touch tabletima posto se nekom tamo Tim Cooku ili Eric Smidtu ili Stephen Elopu ne svidja da koristis mish ili graphics tablet vec smatraju da je kapacitivni ekran sasvim dovoljan.
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Van mreže bear

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Re: Baj baj AMD...
« Odgovor #6 poslato: 29.11.2011 18:59:16 »
post-PC IMHO nema veze sa hardverom (toliko)... ali slazem se, dumbdown je uveliko u toku, i to ne samo u korisnickom, nego i u inzenjerskom smislu. I zato treba pozdraviti grassroots post-post-PC inicijative kao sto su http://www.theregister.co.uk/2011/11/28/raspberry_pi/page3.html i http://blog.qt.nokia.com/2011/11/24/qt-5-with-rasberry-pi-a-delicious-mix-with-home-delivery/

Van mreže DieH@rd

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Re: Baj baj AMD...
« Odgovor #7 poslato: 29.11.2011 19:11:03 »
5. decembra ce u londonu biti predstavljena nova serija radeona. Za razliku od buldozera, graficke im se odlicno prodaju.  Jedva cekam da vidim kako ce im izgledati nova ahitektura [i rumorovani XDR2 na top liniji].

Van mreže holodoc

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<?php
abstract class Ignorance extends Stupidity implements Unavoidable 
     public static 
$humiliation

     private function 
__construct(){
	
	
parent::__destruct();
	
 }; 

?>

Van mreže Vaar

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Re: Baj baj AMD...
« Odgovor #9 poslato: 30.11.2011 23:21:17 »
[ironic]Eto, a taman sam se zabrinuo za AMD. Ceo dan se razmisljam sta im je trebalo i sad evo potvrde da je sve bila dezinformacija. Ovo je jedna divna vest i slavimo je svi u veselju[/ironic]

Van mreže bear

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Re: Baj baj AMD...
« Odgovor #10 poslato: 02.12.2011 14:42:40 »
Jeste bilo izvuceno iz konteksta, ali vesti svejedno ne ohrabruju na X86 frontu, tako da...

http://www.extremetech.com/computing/106217-manufacturing-bombshell-amd-cancels-28nm-apus-starts-from-scratch-at-tsmc

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AMD may have shifted its focus from Bulldozer to Bobcat in the wake of the former’s disappointing performance. Since it ran, we’ve spoken to multiple independent sources that told us AMD’s 28nm Brazos-based APUs were in serious trouble and would likely never see the light of day. AMD reportedly finalized the decision to cancel both products right around the time it fired most of its PR and marketing divisions. Sunnyvale will likely announce a new set of 28nm APUs at its Financial Analyst Day in February. Unlike the failed Krishna/Wichita designs, the new chips will be manufactured by TSMC.

The implications and financial repercussions could be enormous. Moving 28nm APUs from GlobalFoundries to TSMC means scrapping the existing designs and laying out new parts using gate-last rather than gate-first manufacturing. AMD may try to mitigate the damage by doing a straightforward 28nm die shrink of existing Ontario/Zacate products. While the resulting chips wouldn’t incorporate any of the architectural improvements originally intended for Krishna/Wichita, they’d lower Brazos’ power consumption and buy time for a new processor.

There’s no easy way to yank Krishna and Wichita out of AMD’s product lineup

If AMD goes this route, it might be able to launch a 28nm APU in 2012, but a true 28nm replacement for Krishna/Wichita is likely at least 18 months away. Without the GF-designed APUs, AMD will have no choice but to flog 40nm Brazos parts while Intel and ARM break into new markets and debut chips built on more advanced technologies.

The momentum AMD built for itself through 2011 is on the verge of stalling out. Trinity, the Bulldozer-based successor to Llano, will reportedly deliver strong GPU performance and a better CPU-GPU interconnect but AMD will be doing well to match Llano’s performance-per-watt ratio, much less exceed it. Furthermore, Llano itself benefited from a significant halo effect; it was viewed as the first iteration of a design philosophy whose performance Bulldozer would significantly improve.